42 Comments

Very funny James!! Drag racing, hilarious. It’s turned me off buying a new Jag that’s for sure.

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Why o why do we have to put up with LGTB !!!!!!!! weirdos they are in our faces all the time on TV/ advertising /walking down streets they are everywhere, and the jaguar advert what a bunch of di-- heads, i doubt very much that none of them would even have the intelligence to even drive a Jag .

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Looking at the above picture of Santini, he does strike me as very 'neurodiverse'.

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Enlighten me Axel is "neurodiverse" politespeak for fu----ed in the head ?

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And that is putting it mildly.

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I didn't intend to read all our comments but after James's out-doing-himself comment I enjoyed and agreed with them all.

Seeing bits of the story on TV, I like any other sensible person, had asked myself ' Doesn't Jag still have a Board of Directors? Who is this half-blp bp blp blp?'

Another story of a picture telling it all.

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It’s like this religion is just using Jaguar to evangelise and try to recreate the world in their image. Corporations seem not see how they are being used.

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Jags are not the sort of car that "those people "would buy , Noddy wagons would be more appropriate .

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Jaguar hired a Pussy cat to sell a ferocious Jaguar Cat? Really?!

The executives will be in a padded box, tearing out their claws on each other!

Jag UR, Pussy UB. No more Jags 4 ME!

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And they didn’t even look like they were enjoying themselves. All so serious about what? That they will never be able to afford a Jag?

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Sexual perverts rule another company that will go broke. The point of buying a Jag is to have a fabulous, beautiful, very special car to enjoy and show off.

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Sounds like the new Shaguar was just released.

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Seems only yesterday that Austin Powers rebranded it to “Shaguar”. This is nothing short of sacrilege of a classic marque, even worse than MG…

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Nov 22Liked by James Macpherson

Did anyone else notice that in all his statements he never mentioned the word car once?If this is the benchmark it’s the lowest bench I’ve ever come across.

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Nov 22Liked by James Macpherson

There’s bold. And then there’s bonkers. This is the latter.

This looks like a marketing campaign that was crowdsourced out to first year design students looking to be provocative and cutting edge with zero regard to the company’s history, legacy, target audience and balance sheet. It would appear the kid given the keys to this campaign didn’t bother to talk to anyone who’s ever owned a Jaguar or ever likely to. Instead we are subjected to the most deranged DEI drivel that will likely see sales and market share drop quicker than an e-type can do a quarter mile.

This could go down in history as one of the greatest examples of the go woke go broke axiom. Only time will tell. And it might not take long.

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Nov 22Liked by James Macpherson

Hilarious.

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Nov 22Liked by James Macpherson

I think Jag left their DIE (purposely adjusted for accuracy) run a little late. Society has rejected their progressive nonsense. Old mate in his chiffon T shirt has spent way too much time gazing at himself in the mirror to notice the wind has changed direction. The commercial looked like some perverted version of the Tele tubbies. If I had the financial resources I would not be choosing a Jaguar.

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Nov 22Liked by James Macpherson

I love Jaguar cars. My first memories of driving were with my father in his Jag SS after the war in Germany. Old boys at school would turn up in their E Types. I was thrilled to read of 'our' exploits at Le Mans. Whilst in the army in Australia I was I was a rally navigator in a Mk I, and my best mate had a Mk II. How dare this obviously severely challenged whomsoever traduce Sir Bill Lyons' dream. A curse on all their houses.

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This ad wont attract jokes like "what is red and goes very fast ?" ans "an E TYPE carrot." What a sick joke on a grand English marque ,

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Very droll! I do remember there were a lot of jokes about that particular model! Mainly directed at those driving it. Rather like the Volvo driver jokes. Which I now realise was manifestly unfair - on both counts, having once been a Volvo driver!!! Sorry everyone!

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I my youth I was an electricians apprentice and was on a construction job in Kings Cross in Sydney and the bloke who owned the company we were working for decided that he wanted a new E type . The Jag dealership was just down the road and he went down at lunch time in his work shorts blucher boots an old army shirt and wandered in to this dealership and was told by the snotty salesman that at four thousand pounds YOU couldnt afford one and flounced off .. Stuart ,the boss went down to the bank ,drew four thousand quid in cash then went back .The money was in a brown paper bag with cream of his bun staining the paper . When he went in the salesman told him to piss off and not waste my time . Stuarts reply was that I wont waste your time where is the BOSS in a loud voice the boss appeared angry then Stuart tipped the bag up and said there is four thousand quid , I want a white one with red upholstery and I want it by Friday . He got it . air freighted from Adelaide . The salesman I believe finished up washing cars up the road .I did see that Jag later in Baulkham Hills with a carpenters tool box behind the seats .

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Good one! E type carrot!

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Do you remember those crazy jokes back then ? what is yellow and dangerous ? a shark infested custard stupid

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There were indeed some shockers.

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Nov 22Liked by James Macpherson

Spot on!!

Jaguars shape used be strong, masculine and phalic. The sexiest of cars.

I learned to drive, my very first lesson in an XJS, the curves and sleek design were gorgeous!

But on hearing this any classic car lover let alone Jag owner or lover would tear their hair out and toss their driving caps to the ground and walk away. This insanity is just beyond comprehension anymore. Why Jag allowed this is unfathomable to anybody with half a brain cell.

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