Volvo - the Anti Jaguar

While Jag pushes drag, Volvo celebrates normal in the most subversive ad this year

At 3 minutes and 46 seconds, the new Volvo advertisement is overly produced, overly long … and perfect.

Volvo read the room - and made a pro-parenting ad that will make parents want to buy their products.

Genius.

Compare and contrast the Volvo advertisement with the Jaguar advertisement.

Jaguar sold us a Mardi Gras of androgynous drag queens with the theme, “Copy Nothing”.

Volvo sold us a marriage, children and family with the theme, “For Life”

The Swedish car maker’s advertisement was clearly written by an actual father.

Not by a sperm donor; nor by a workaholic provider disconnected from his family; but by a true father in every sense of the word.

This ad will sell cars because Volvo has something true to sell.

The commercial focuses on a young married man who discovers that his wife is pregnant …