Pride Month = Corporate Insurance

CORPORATIONS are going fully gay in honour of LGBTQ Pride Month, but not because they support gays.

The rainbowfication of major corporations in June is all about insurance.

A quick survey of corporate rainbow avatars (see the graphic above) shows businesses embrace the gay only to the extent that it’s good for business and provides them with social credit.

But where LBGTQ rights are bad for business, these same Woke corporations drop gays faster than a bunch of Islamic fundamentalists, who really do drop gays.

Take Pfizer, for instance.

Below is a picture of Pfizer’s social page in America where homosexuality is celebrated. Further below is the same social page in Saudi Arabia where homosexuality is illegal.

Notice anything?

Pfizer are committed to LGBTQ rights in the USA but not at all in Saudi Arabia where there is no need to turn your pharmaceuticals into a celebration of gay sex.

The same is true for major sporting organisations.

NBA teams, such as the Sacramento Kings, are busy boasting about their commitment to “celebrate the LGBTQIA+ community and allies throughout Pride Month in June” whilst, at the exact same time, scheduling games later this year in the UAE where homosexuality is punishable by death.

And let’s not forget major film studios.

Disney mobilised their entire organisation to protest Florida’s ‘don’t say gay’ laws.

At the same time, they are at pains to avoid depicting anything gay in China, Russia or in the Middle East where they are busy cutting gay scenes to appease audiences.

Warner Brothers are cut from the same LGBTQ cloth, when it’s convenient.

The studio are great supporters of gay rights. So proud. So inclusive. So tolerant. In the West, that is.

But in China, Warner Brothers deleted a six second reference to a gay relationship in the movie “Fantastic Beasts: The Secrets of Dumbledore”.

We could go on and on. I’ve got more examples of corporate hypocrisy on this issue than the LGBTQ lobby have genders.

All of these examples point to one inescapable fact … Pride Month, for corporations, is not about celebrating homosexuality. It’s about getting on the right side of the woke mob. It’s about taking out insurance.

Corporate executives have watched people and brands destroyed by the woke Twitter mob, and they justifiably fear they could be next.

So they take the opportunity to prove they are not homophobic or transphobic or sexist or whatever by supporting whatever the latest social justice cause is.

If they need to say “trans women are women” or “love is love” or “homosexuality makes the world go around” or whatever, they’ll say it.

If they need to dress their basketball players in rainbow singlets or colour their social media platforms in glitter, no problem.

It’s about proving that they aren’t homophobic or transphobic so as to avoid persecution down the track.

Executives figure that when controversy comes knocking (as it invariably does) they will need to be able to point to their woke credentials in order to mitigate whatever anger they are facing.

Sure we hurt the environment, but look how we supported Pride Month.

Yes there was that sex scandal, but see how we promoted Black Lives Matter.

Obviously we are embarrassed at having paid no tax, but check out our commitment to Ukraine and vaccination and indigenous rights and the #MeToo movement and polar bears.

So whatever it costs a corporation to celebrate Pride Month, it’s an investment - the same as any other insurance policy.